A recent report states that the cloud computing market is growing 40% year on year[1]. At the same time, it is predicted that the worldwide public cloud services market is projected to total $186.4 billion this year, up from $153.5 billion in 2017.[2]

It’s clear therefore, that businesses are increasingly turning to the cloud to help them meet challenges and create opportunities. But why has the cloud become so popular?

  1. Enhanced mobility

Most businesses are already moving away from the stereotypical 9 to 5 office model. Today, employees work from home, on the move, at clients’ sites, and even in coffee shops. But, one thing they still need is access to all their essential files and apps; as if they were at their own desk. The cloud is perfectly in harmony with this changing attitude to work. In fact, it is part of the reason why it’s happening.

  1. Increased agility

As circumstances and markets change, the businesses that survive are usually those that are most able to adapt. But to do this in a digital age requires an IT infrastructures capable of adapting with them.

The cloud is incredibly flexible. For example, with a cloud-based hosted desktop, should you need to open a new office in a different part of the country (or even the world), you can get your new location up-and-running quickly and easily; with access to all the same services and applications. So you benefit from an agile system that supports business growth, rather than hinders it.

Darwin is often attributed with saying: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” This is as true for business as it is for biology.

  1. Better security

Since the GDPR came into force earlier this year, the need to secure personal data is more important than ever. Not least because there are hefty fines for non-compliance. With Cloud Geeni, you benefit from the highest levels of security and reliability, with all your data backed up in high security and carefully controlled UK data centres. Find out more about how the cloud can keep you GDPR compliant.

  1. Improved performance

Performance has always been, and will always be, a key reason why businesses invest in IT. With the cloud, you get access to all your business critical information, in real-time, from multiple data sources. But more than this, with the ability to filter and analyse this data quickly and easily, and access interactive visual dashboards, organisations can turn this information into actionable insights; optimising the performance of each element of their operations and capitalising on new revenue streams

  1. Reliability

All businesses hate downtime. But cloud outages are very rare, so you experience little to no interruption. In fact, at Cloud Geeni, our IT specialists are watching your system all the time, making sure it’s running smoothly and quickly. So it’s no wonder that our cloud services boast 99% uptime. We also provide best-in-class backup and recovery processes, so you can be sure that your data is recoverable should something go wrong.

  1. Reduced capital expenditure

Nothing frustrates a growing business more than having to fork out on costly resources to facilitate expansion. That’s why, one of the main reasons that cloud-based technology is becoming more and more popular is because it provides rapidly growing companies with enterprise-level IT, for one affordable monthly fee.

  1. Superior connectivity

Despite the move towards mobile working, 43% of remote workers find it difficult to access documents and files[3]. At the same time, information silos are stopping companies from reaching their full potential. But cloud technology helps employees to remain permanently connected, no matter where they are in the world.

Real-time collaboration and file sharing are also made possible. So, when an employee in one place makes a change, that information is immediately available to others, regardless of where they are. What’s more, it doesn’t matter if your employees use a range of desktops, laptops, tablets and mobiles, because they can access everything they need through any device. For smaller businesses that find it financially desirable for employees to use their own, personal computers, this can be invaluable.

Switch to our cloud-based hosted desktop and help your business to grow and thrive. All for one affordable monthly payment and no upfront capital investment*.


*Subject to a 36-month agreement


[1] Synergy Research

[2] Gartner, Inc.

[3] BT, The Mobile Multiplier, 2016