Why do some SMEs still not trust the cloud?

According to research by financial-services group Close Brothers, nearly 60% of small and medium-sized enterprises (SMEs) are still not using cloud computing services. And this is surprising as the benefits for SMEs are significant.

The benefits of cloud technology

  • SMEs only ever pay for what they need on a per-user basis, so the cloud is cost-effective
  • The cloud provides access to enterprise-level IT, usually for one affordable monthly fee. So, SMEs can tap into the same resources as their larger competitors
  • The cloud helps SMEs to improve the speed of service delivery
  • The cloud allows for a more agile business model. It’s easy to scale up (or down) on demand
  • The cloud enables 24/7 access and maximises uptime (we provide 99.9% uptime)
  • Cloud storage boasts best-in-class backup and recovery processes.

What is putting some SMEs off?

Taking a look into why some SMEs are still reticent about moving to the cloud, the key reasons appear to be:

  • A lack of understanding. With 73% of senior decision-makers admitting that they did not know enough about what cloud computing entails
  • Security concerns. With 36% worried that they could not trust cloud solutions

SMEs must adopt cloud technology to remain competitive

These concerns are understandable. But with larger firms and challenger businesses now eager to use the cloud to gain a competitive advantage, SMEs must now educate themselves.

What about security?

Crucially, when it comes to security concerns, the truth is that cloud computing providers deliver higher standards of cybersecurity than most organisations. In fact, a desire for enhanced security is actually a reason to switch to cloud, rather than an impediment.

The security benefits of the cloud

Today, the cloud provides organisations with access to an already-built secure IT infrastructure. This includes secure storage, data analytics, and methods of backup and disaster recovery. For example, at Cloud Geeni, we provide stringent levels of encryption to secure data. We also have enterprise-level Juniper Firewalls, and best-in-breed Two Factor Authentication (2FA).

Also, with a cloud server, businesses benefit from strength in numbers. Indeed, by sharing the infrastructure and security with other users, they get access to a better solution at a fraction of the cost of going it alone.

Compare this to the many legacy systems built before cybercrime became widespread.

Cybercriminals target vulnerable data

When it comes to hacking, phishing and other nefarious online activities, it’s the data cybercriminals want. Regardless of where it is stored. So as long as you choose a tried and trusted third-party cloud system, you’ll get all the security you need.

At Cloud Geeni we adhere to the highest level of data security and reliability. We use secure data centres (all based in the UK) that are regularly audited, and adhere to stringent industry standards. Our data centres comply with an internationally recognised best practice framework and are ISO27001 certified. So, you get the peace of mind that comes with working with a trustworthy provider committed to safeguarding your data.

If you’re thinking about investing in cloud technology – but want to know more about how it can help you– speak to a member of our team on 01942 261 671 to find out more.

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