What is digital transformation?

Digital transformation is a hot topic in boardrooms everywhere. Not least because it is becoming necessary for businesses of all types and sizes to thrive. But when discussing digital transformation, many managers focus on the specific technology that is being used on a day-to-day basis, and this approach couldn’t be more wrong.

Digital transformation is about strategy, not technology. Yes, when implemented correctly it will ensure that your business has the devices, software and tools it needs to succeed, adapt and thrive, but digital transformation is about much more than this.

Let’s face it, the technology we use changes over time (often very quickly). So, in just a few years the tools your business needs could look very different from today. In the business world, the only constant is change. As such, any approach that focuses on the HOW (tech) rather than the WHY (strategy) could soon be outdated.

I-Scoop describes digital transformation as “the profound transformation of business and organizational activities, processes, competencies and models to fully leverage the changes and opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future shifts in mind.“

Or, in plain English, the application of digital technologies (like desktop-as-a-service) to impact all aspects of business and society.

Digital transformation is about using what’s available to you (including a mix of technology) to solve traditional business problems and find new and better ways of doing things. For example, advances in automation and communication tools have changed customer expectations forever. So, businesses everywhere must do more to respond to the needs of the modern consumer.

How the cloud is helping digital transformation

While digital transformation is not about any specific piece of tech, that doesn’t mean that technology isn’t helping organisations to shake things up. And, when it comes to making change happen, the cloud, in particular, is supporting this transformation. Here are just some of the ways in which it is doing this:

  1. When going through a period of digital change, a business may need to shift the way it does things. If you invest in traditional tech, this approach can be tricky. But, with the power of the cloud, a business can move between resources quickly and easily. This leads to greater agility and flexibility and makes the digital transformation much easier
  2. Investing in traditional IT architecture can be costly. But when you use cloud-based tools, switching resources doesn’t have to cost you any more money. You only ever pay for what you use
  3. When implementing digital transformation, companies often have to innovate, assess, tweak, apply and repeat. The cloud provides an environment where this can be done easily without the need for a complicated setup
  4. Digital transformation requires a culture of innovation and creativity. And to foster such an environment, collaboration is essential. Cloud computing (for example via a cloud-based hosted desktop), ensures that files can be accessed from any internet-enabled device at any time. Not only does this help to create an atmosphere of collaboration and teamwork, but because any changes are made in real-time, everyone has access to the very latest information.

Put all this together, and it becomes clear that if you want to implement digital transformation in your business, then the cloud is a logical and ideal solution.

Appoint Cloud Geeni as your trusted digital transformation partner

To ensure you have the technology you need to support your digital transformation objectives, use a cloud vendor like Cloud Geeni. With us, you’ll not only get access to the very best cloud server services, but you won’t have to fork out for a huge-up-front investment. Instead, you pay for what you need on a subscription basis.

For more information on how we can help get your business ready for the reality of digital transformation, contact us today for an informal chat or request a callback