According to a report from Accenture, we are entering the ‘post-digital’ era. But what does that mean, and what will be the impact on your business?
Well, what it doesn’t mean is that digital is over. Digital technology is here to stay.
Instead, post-digital is very digital. It describes a world where organisations are no longer exploring emerging technologies, but are implementing disruptive technologies like mobile, social, cloud, artificial intelligence (AI), etc. as standard.
The future is post-digital
Crucially, if every single business is investing in digital technologies, and all companies are digital by default, being digital will be the price of doing business rather than a differentiation advantage. And, as the digital playing field evens out, your organisation will have to do more to set it apart.
“A post-digital world doesn’t mean that digital is over. On the contrary, we’re posing a new question: as all organisations develop their digital competency, what will set YOU apart?”
@PaulDaugh, Accenture CTIO. #TechVision2019
Post-digital tech trends
The next generation will grow up in a post-digital era where the digital is commonplace and accepted, instead of something exciting and new.
According to Accenture, five tech trends are creating the foundation for the post-digital era. These are:
- DARQ Power. This includes distributed ledger technology (DLT), artificial intelligence (AI), extended reality (XR) and quantum computing. Accenture predicts that these technologies will enable businesses to build intelligent and highly customised, in-the-moment experiences that help shape the lives of their customers, business partners and employees
- Get to know me: This sees the delivery of individualised, experience-based relationships that are tailored to each consumer
- Human + Worker. People are already incorporating technology-driven capabilities alongside their existing skills and experience to do new kinds of work, in new ways. And companies must adapt their technology strategies to support the realities of digitally augmented working
- Secure us to secure me. With businesses collaborating on IT security as they strive to deliver best-in-class products, services and experiences, security must be part of that partnership and effort
- MyMarkets. Technology is creating a world of intensely customised and on-demand experiences. In response, companies must find and capture those opportunities as they come.
Preparing your organisation for the post-digital era
So, how can you prepare for a post-digital world? Here are a few tips:
- Understand what it means for your business to be post-digital
- As the digital playing field will eventually even out, you need to think about what your competitive edge will be to best position yourself for success
- The cloud is central to the post-digital era. Not least because it is helping organisations to evolve and incorporate new technology without impacting on their day-to-day operations. So, if you haven’t done so already, investing in the cloud now is highly recommended
- In addition to the cloud, you should also master social, mobile and analytics in preparation for what is coming next.
In short, and according to Accenture, companies should double down on completing their digital transformations to get the most value from those investments. While, at the same time, turning a strategic eye toward what’s next.
If you’re thinking about investing in cloud technology to speed up your organisation’s digital transformation, speak to a member of our team on 01942 261 671 to find out more.