Businesses love the cloud. And, over the last decade, the cloud industry has matured significantly. Today, it is becoming impossible to find any aspect of business that doesn’t use cloud technology in some shape or form. But why has this happened? Just what are the primary objectives driving cloud investment?

1. Improving the speed of service delivery

According to an IDG Cloud Computing Survey, when asked to rank their top business goals or objectives most responsible for driving investments, the most commonly cited reason was improving the speed of IT service delivery (71%). And there is no doubt that cloud computing can deliver significant improvements in this area.

Indeed, cloud-based systems can help organisations to react rapidly to business needs and respond quickly to customer issues and opportunities while freeing up time. For example, with the cloud, you can streamline processes and eliminate unnecessary steps and use automation for more routine, mundane tasks (helping to ensure adequacy of resources). At the same time, cloud computing can also maximise information gathering and boost collaboration and communication.

So, if you want to be able to work more productively, respond quickly to customer needs, and keep one step ahead of your competitors, the cloud is hard to beat.

2. Greater flexibility

The second most cited reason for moving to the cloud was increasing flexibility to react to changing market conditions (63%). And agility is crucial when it comes to helping organisations to innovate, adapt and thrive.

Indeed, cloud computing is creating more agile business models. With the power of the cloud, businesses of all sizes can move between resources quickly and easily. This leads to greater agility and flexibility. So, organisations that embrace the cloud are more flexible, faster-to-market and leaner than ever before.

Crucially, because you only ever pay for what you need, it’s easy to scale up (or down) on demand. So, should you need to open a new office, you can get a new location up-and-running quickly and easily; with access to all the same services and applications. So, with the cloud, organisations benefit from a flexible system that supports business growth, rather than hinders it.

3. Enabling business continuity

According to IDG, 58% of organisations that invest in the cloud do so to enable business continuity. And the cloud is certainly accessible with 24/7 access and 99.9% uptime. What’s more, at Cloud Geeni, our cloud storage boasts best-in-class backup and recovery processes.

Your files sit on a dedicated machine in a UK data centre, but they are also duplicated and backed up. So, if a failure occurs, it’s never a problem. The backup will immediately cut across to its sibling, so there is no loss of service and no downtime. Moreover, your data is replicated in near real-time over at another data centre – at a separate location – in case of unexpected events such as floods and fires. Every night your data is backed up again, and you can decide how many of these daily backups to keep.

Find out more about how the cloud can enable business continuity

Furthermore, with Cloud Geeni, you don’t need to worry about limited resources. Instead, we provide you with everything you need, as and when you need it. There are virtually no limits on how much power, space and memory you can use. So, if you experience a period of high demand, we’ve got you covered. Likewise, should that demand drop off, we’ll scale back to suit. As a result, reliability and performance are boosted, without any permanent spike in price.

Of course, when it comes to issues of continuity, compliance and risk must also be considered. Find out more about cloud-based hosted desktops and compliance.

In conclusion

Ultimately, organisations are no longer considering whether they should move to the cloud. Instead, they are looking to use this technology to meet their key business objectives. And, while once-upon-a-time cost savings were the driving factor for cloud adoption, today the benefits are much more significant (although the cloud can still lower the cost of IT ownership!)

If you’re thinking about investing in cloud technology to inform your organisation’s strategy and growth – regardless of its size – speak to a member of our team on 01942 261 671 to find out more.