When looking to replace their old data storage solution, many businesses choose to upgrade to the cloud. Often because their existing setup can’t handle the data requirements needed by modern organisations. But, as with any significant IT investment or change, before you make the switch it’s essential that you have all the information necessary to make an informed decision.

In this article, we’ll discuss some of the pros and cons of cloud storage.


One of the biggest concerns about cloud storage is security. And let’s face it, if you do decide to trust an outside third-party with your data, safety should be a consideration.

But moving to the cloud doesn’t put your business-critical information at any more risk. In fact, with robust cloud encryption now available, cloud storage can be safer than on-premise solutions. Especially because, while cloud companies spend a considerable amount of their budget focusing on security, legacy systems are often ignored.

What’s more, should a laptop or mobile device get lost or stolen, with the cloud access can be immediately revoked as data is never saved to any one device. Also, the cloud boasts boast best-in-class backup and recovery processes.

But, regardless of the security of the modern cloud, trusting sensitive and proprietary data to a third party remains difficult for some businesses.


Providing access to enterprise-level IT, for one affordable monthly fee, cloud storage doesn’t require any substantial upfront investment in hardware or software. What’s more, free from the hassle of managing and upgrading your own server, you don’t have to worry about forking out for support, updates and maintenance.

That said, while the cloud can save your business money, the on-demand and scalable nature of cloud computing services can make it challenging to define the Total Cost of Ownership (TOC). However, by factoring things like ongoing maintenance, risk, energy costs and lost business hours alongside any investment, it becomes clear that, over time, the cost of the cloud is significantly lower than more traditional data storage solutions.


If you decide to store your data in an on-premise server, you can ensure that this is entirely customisable to your needs. So, in-house solutions provide you with greater control over your data.

However, modern cloud storage is typically configurable. So, unless you are dealing with incredibly complex requirements or regulations, the cloud is suitable for the needs of most organisations. Indeed, companies that want to capitalise on the benefits of the cloud are now deploying IT specialists to play a critical role in selecting, agreeing, and governing cloud services.

However, industries with strict regulations around data protection must make sure that any cloud-provider can meet the relevant standards. Otherwise, they might want to consider a hybrid solution which combines physical and cloud servers to ensure these requirements are met.


The cloud has been proven to enhance business performance. And, one of the most crucial ways the cloud does this is by providing access to information anytime. What’s more, cloud servers have virtually zero downtime. In fact, at Cloud Geeni, we provide 99.9% uptime guaranteed, so you don’t have to worry about the toll of lost business hours.


Cloud storage can help to make internal business silos a thing of the past. Because your data is centralised, your employees can collaborate with others on projects and easily share files in real-time– regardless of where they are. Furthermore, when an employee in one place makes a change, that information is immediately available to others. As a result, communication is made easier, more efficient and more effective.


One of the best things about the cloud is that it’s scalable. So adapting to accommodate increases and decreases in workload isn’t an issue. Likewise, adding additional storage space as your business grows (or scaling back if things get tough) is easy. Indeed, with a cloud server, you only ever pay for what you need while ordering more storage space or applications can be done in a matter of minutes. On the other hand, adapting a physical server to meet your needs can be costly, time-consuming and complicated.

The cloud is an excellent solution for organisations, provided they do their homework and are entirely aware of the pros and cons. However, as you can see, the pros outweigh the latter by a considerable margin.

For more information on how our cloud-based products and services can help your business, contact us today for an informal chat.