To succeed in our digital age, today’s businesses need connectivity. Our world has never been more connected, with modern technology helping people to communicate effectively no matter where they are. So, any business that isn’t able to connect and collaborate will soon become less competitive and get left behind.

Of course, for IT professionals, connectivity has a particular meaning. It describes how parts of a network communicate with each other, and how one system connects to another.

Excellent connectivity improves collaboration, streamlines processes and secures data. On the other hand, poor connectivity will delay your operations and hamper communication.

As such, ensuring seamless connectivity between your business and your cloud service providers is vital when it comes to the performance, reliability and overall quality of your operations. So, whether you use physical or cloud server hosting, connectivity matters.

At Cloud Geeni, we offer robust connectivity while making sure that your sensitive business data is protected at all times. But we also understand that, because so much of business happens online, when our systems connect, so to do our people. So, when talking about connectivity, it’s essential that we don’t just look at the technical definition, but also why it matters to your people.

Connectivity helps your employees to communicate with each other, existing customers and more. For example, by using the power of the cloud to integrate and connect your IT, it becomes easier for your employees to share information. With the right technology (for example a hosted desktop) everything they need can be accessed whether one worker is in the office and the other out of the office with a client, or even if they are in different offices on different sides of the globe.

Likewise, if someone needs to attend a meeting that is not in their usual place of work (or even if they are working from home), they will have access to all the information they need. At the same time, if a file is updated, any changes then sync with your back office systems, in real-time, so all the relevant team members always know what’s happening.

Connectivity is also important to our customers; not least because buyers expect much higher levels of service than ever before. And with today’s cloud-based technology, customer service managers are now using data and applications to optimise every stage of the customer journey. But even something as simple as keeping your customers updated can lead to higher levels of satisfaction. Let’s face it, we are all more likely to be forgiving over a job that is running late if we are informed about this delay, told why it has occurred, and when it will be sorted. Being kept in the dark doesn’t make anyone happy.

Cloud technology has transformed the world around us. Everything is easier, more accessible, more responsive, and more connected. And today’s customers and employees expect the same access to information and services.

The cloud provides anytime access to information and enables people to stay permanently connected. In response, businesses must consider embracing the cloud if they haven’t done already if they have any hope of meeting this desire for connectivity and gaining a competitive advantage.