At Cloud Geeni, we’re continually researching the latest technology trends, so our understanding of our market is second-to-none. More importantly, we look at how our clients can use these trends to boost their business success. Here’s what we predict SMEs will be investing in over the next 12 months:


Changing attitudes towards work have redefined the traditional office environment. In 2018, fewer people sit at their desks 9-5 than ever before; with mobile technology, hosted desktop solutions, and the shifting expectations of employees driving this change.

As such, mobile device management (MDM) is now crucial for SMEs; ensuring that risk is minimised while consistent standards are maintained. And one way to do this is through the hosted desktop.

The hosted desktop provides access all your business critical information, apps and software, in real-time, from multiple data sources. So, your employees can do their jobs wherever and whenever they are; on any internet-enabled device. What’s more, advanced hosted desktop services provide the highest levels of security and reliability. For example, with best-of-breed Two Factor Authentication (2FA) plus policy control, our comprehensive solution confirms the identity of all your users, and ensures the health of their devices before they connect to your applications.


The next evolution in wireless communication, 5G is a hot topic in tech circles. But what actually is it?

Well, 5G is the key to a superfast mobile internet. In fact, while 4G latency is about 50 milliseconds, 5G promises to drive this down to around one millisecond. With much faster upload and download speeds, the combination of fifth generation cellular and cloud technologies could be game-changing. Of course, you can’t buy 5G just yet, but the technology exists, and it’s only a matter of time before it becomes mainstream. So it pays to be ready.


Different departments and offices are often reluctant to share their data (or don’t know how to) with the rest of the business. But such silos are stopping SMEs from reaching their full potential. And, ultimately, making them less competitive. It’s no wonder, therefore, that in 2018, savvy SMEs are making data sharing a priority.

95% are frustrated by departmental silos, and believe them to be damaging digital transformation[1]

Working across your organisation, the hosted desktop leads to the simplification and standardisation of business processes, while helping people in different teams and locations to work collaboratively with one another. Just as important, real-time collaboration and file sharing are made possible. So, when an employee in one place makes a change, that information is immediately available to others, regardless of where they are.


The more data is moved to the cloud, the more people worry about cybercrime. As such, in 2018, security will continue to be big news. Especially with the imminent introduction of the GDPR. For SMEs, this means ensuring that any technology they use or plan to invest in boasts the highest level of data security and reliability.

Look out for things like:

  • ISO27001 certification as this ensures you are working with a trustworthy provider committed to safeguarding your data
  • Industry-specific security standards
  • Best-in-class backup and recovery processes
  • High-security data centres with robust encryption and all the latest security updates continually protecting your system
  • Enterprise level Juniper Firewalls
  • UK based data centres
  • Two Factor Authentication (2FA).

Big Data

The Internet of Things is unleashing the potential of big data, as all aspects of our lives become more and more data-driven. And, the ability to harness big data leads to improved performance at all levels. So, in 2018, businesses that are not yet using software to provide them with the most up to date and precise data, from multiple sources are likely to fall behind.

But help is at hand. With the hosted desktop, all the files and data you require are instantly available. All you need is a computer and an internet connection. This means users can access intelligent business data from any device, even if they aren’t in the office. By bringing together processes and data, the hosted desktop delivers enhanced management information in real-time. This can lead to more informed decision making, and even create opportunities for new revenue streams.

Desktop as a Service (DaaS)

Cloud computing has proved to be one of the most important technological innovations of recent years. But its advancement is showing no sign of slowing down. So much so that tech experts are predicting that DaaS will be a significant trend in 2018.

While not new, everything needed to make cloud-based technology a success is now aligned. As a result, over the next 12 months, DaaS could be transformative for SMEs. Not least because – not only is the technology now proven to work – but it is also shown to be secure and cost-effective.

Switch to a hosted desktop and see improvements in mobility, collaboration, insight and security. All for one affordable monthly payment and no upfront capital investment*.


*Subject to a 36-month agreement

[1] CCA Global & KCOM, 2016 (contact centre managers)