Data storage, replication and recovery, are all used to protect organisations against data loss.

  • Data storage. The process of storing/ archiving data in electromagnetic or other forms for use by a computer (or another device)
  • Data backup/replication. The method of duplicating data to allow retrieval of the duplicate set after a data loss event
  • Data recovery. The process of restoring the data so that it can be used in place of the lost or damaged data.

As our world becomes more and more digital, ensuring effective data storage, back up and recovery has never been more critical. Here are just some of the reasons why.

Criminals really want your data

Data is valuable. Here are some common motives for data theft:

  • Cybercriminals can hold it to ransom in an attempt to extort payment from you
  • Personal information (e.g. a customer’s email address), can be exploited to gain access to additional data. This can then be used to carry out identity theft or financial fraud
  • Cybercriminals can sell personal information on the dark web to other criminals who want to use it nefariously
  • Financial information can be used to steal money (either from your organisation, or your customers/employees)
  • Hackers want to steal sensitive information to gain a competitive advantage over your company.

The result of a data hack could be devastating

If your organisation suffers at the hands of cybercriminals, the consequences could be catastrophic. As well as the loss of business hours, the cost of recovery, and the long-term damage to your reputation, there are also financial penalties to consider. For example, following two such attacks, the UK’s data regulator (the ICO):

  • Announced plans to fine Marriott International £99.2 million
  • Said that it plans to fine British Airways £183 million.

Crucially, these fines are issued for the breach alone. So, they don’t include any compensation payments that will need to be paid to victims. And it’s not just criminals you have to watch out for. Today, the majority of data breaches are not caused by lawbreakers but by simple human errors and poor security processes.

Global warming is becoming an issue

Extreme weather conditions appear to be on the rise with cold snaps, floods and forest fires causing problems for people and businesses across the UK. And, with global warming set to lead to more and more changing weather patterns, companies who don’t want to suffer due to extreme weather events must prepare. The last thing you want is to lose all your computers and records in a flood or other natural disaster.

With robust data storage and replication, your data can be recovered in the event of a primary data disaster. And with the possibility of weather-related events becoming increasingly likely, it is easy to see why it’s important to replicate copies of data at different locations.

Data recovery planning is vital

If it is not already, data availability must be a critical part of your organisation’s disaster recovery and business continuity plan. Because, regardless of whether your data failure is caused by data corruption, cyber criminals, hardware or software failure, human error or an “Act of God”, your organisation must be able to recover from an unplanned event.

As part of your data recovery planning, at the very least, you should ensure that:

  • All relevant and essential business data is backed up
  • Your data backups are secure
  • Your backups are as frequent as your business requires
  • The necessary people can get access to the information they need as quickly as possible following an incident
  • You have established processes in place for recovering data
  • The quality of data backups and recovered files is satisfactory
  • Your backups are tested regularly to make sure they work.

Cloud Geeni provides real-time backups and data replication

At Cloud Geeni, our cloud storage boasts best-in-class backup and recovery processes. Your files sit on a dedicated machine in a UK data centre, but they are also duplicated and backed up. So if a failure occurs, it’s never a problem. The backup will immediately cut across to its sibling, so there is no loss of service and no downtime.

Moreover, your data is replicated in near real-time over at another data centre – at a separate location – in case of unexpected events such as floods and fires. Every night your data is backed up again, and you can decide how many of these daily backups to keep.

What’s more, complying with an internationally recognised best practice framework, all our data centres are situated in the UK and are ISO27001 certified to ensure you are working with a trustworthy provider committed to safeguarding your data.

Our data centres are also fitted with fire detection and suppression systems, temperature-controlled to ensure optimum performance and protected by Iris recognition entry systems. They also have backup power supplies for independent running.

This means that we offer robust connectivity while making sure that your sensitive business data is protected at all times. So, with Cloud Geeni, you never have to worry about losing critical business information because your data is entirely recoverable should something go wrong.

To find out how we can help your business to protect its data, speak to a member of our team today!