Today, most businesses use cloud technology in some shape or form. It is embedded across organisations, regardless of size and sector. But, despite the reliability of the cloud, fears about downtime is a concern we often hear from clients thinking about making the switch. And that’s understandable because, when something is not in your control, you are bound to worry about what could go wrong.

But the impact of downtime is actually a reason for cloud adoption not against it. In fact, according to a 2018 cloud computing survey, 58% of organisations that invest in the cloud do so to enable business continuity.

Why do uptime and downtime matter?

Uptime describes how many minutes per year your business remains online. But to see why it matters so much, you have to look at the true cost of downtime on your operations.

First and foremost, the financial pain directly caused by any unplanned downtime can be significant. This includes:

  • Lost sales (e.g. if a retailer’s website goes down). For example, according to Gremlin, a provider of various failure testing tools, Amazon loses approximately £176,478 ($220,000) per minute of downtime
  • Lost production. For companies that produce things, the loss of production capacity can be devastating
  • Lost productivity. As well as your systems, in a digital age, your people may not be able to work should an outage occur. When you consider the amount each employee earns per hour, this cost can soon mount up
  • Cost of getting back up and running. If you have a managed cloud solution, you won’t need to worry about this. But, for organisations that don’t, the cost of external support to get their systems back up and running as quickly as possible can be expensive.

It’s not just the financial cost that is important

While customers might forgive a one-off drop in service, they are unlikely to look favourably on any organisation that has regular and/or lengthy downtime. So, the negative impact on your brand reputation can not be underestimated. And, for new customers who have no previous experience with you, if they encounter downtime on their initial interaction with your business, they are unlikely to want to continue to conduct business.

Likewise, if your organisation can’t provide your employees with the tools they need to do their jobs, you couldn’t blame them if they got frustrated and decided to work elsewhere.

Furthermore, against a strict regulatory background, you should also consider the cost of lost data. Because today, any system outage can have significant legal implications as well as financial ones.

Enabling business continuity

At Cloud Geeni, we provide 24/7 access to your systems and 99.9% uptime. Our cloud storage boasts best-in-class backup and recovery processes. Your files sit on a dedicated machine in a UK data centre, but they are also duplicated and backed up. So, if a failure occurs, it’s never a problem. The backup will immediately cut across to its sibling, so there is no loss of service and no downtime. Moreover, your data is replicated in near real time over at another data centre – at a separate location – in case of unexpected events such as floods and fires. Every night your data is backed up again, and you can decide how many of these daily backups to keep.

Find out more about how the cloud can enable business continuity

Ultimately, by bringing all your data together, we help you to grow and stay ahead of the competition. And with robust backups and stringent security management, we offer the best possible connectivity, while making sure that your business is protected and compliant at all times.

To increase productivity across your business  – with 24/7 access and 99.9% uptime – speak to a member of our team to find out more.