What are the top trends currently shaping the cloud computing market? And how can you use them to boost your business success?

  1. Cloud as a service

Cloud computing has proved to be one of the most significant technological innovations of recent years, and it won’t be long before the majority of businesses move all (or most) of their data to cloud servers.

What’s more, according to the statistics, “organisations are right to feel confident that incorporating Software as a Service (SaaS) into their day-to-day functions will provide a return on investment”[1]. So, making SaaS a crucial part of your business strategy seems a sure fire way to succeed. Indeed, over the last few years, SaaS has provided business of all sizes with increased financial and operational elasticity. And, according to industry experts, the market for SaaS is expected to grow 18% annually by 2020.

Over the next 12 months, Desktop as a Service (DaaS) could be particularly transformative for SMEs. Not least because – not only is the technology now proven to work – but it is also shown to be secure and cost-effective.

  1. Hybrid solutions

As SaaS becomes increasingly sought-after, many businesses are starting to look at how to integrate new cloud-based products with their existing on-premise infrastructure. But creating and managing an integrated solution with a logical network topology and compatibility across infrastructure can prove complicated for many in-house IT teams. As a result, savvy cloud providers (such as Cloud Geeni) are offering clients hybrid solutions that provide synchronisation across processes, apps, data management, and systems.

  1. Hosted desktops

In 2018, data security continues to be big news. Not least because of the introduction of the GDPR. As a result, cloud-based hosted desktops are a key trend due to their ability to provide a simple and effective solution for businesses that require secure access to information.

Indeed, while having your data spread across hundreds of devices – often outside of the office – could increase the possibility of data loss, the cloud-hosted desktop significantly reduces the risk. Removing the burden of compliance from internal IT teams, by centralising sensitive information and applications in a datacentre, if a laptop or mobile phone goes missing, security measures can be put in place, and the data remains secure. So regulatory compliance is achieved at a much lower operating cost compared to traditional methods.

  1. Increased storage capacity

The Internet of Things is unleashing the potential of big data, as all aspects of our lives become more and more data-driven. At the same time, data storage is growing exponentially as more and more businesses see the benefits of harnessing this data. As such, it is projected that the total storage capacity in the cloud computing space will grow to over a zettabyte of data by the end of the year. In 2018, businesses that are not yet using software to provide them with the most up to date and precise data, from multiple sources are likely to fall behind.

  1. Improved communication tools

Fewer people sit at their desks 9-5 than ever before; with mobile technology, hosted desktop solutions, and the shifting expectations of employees driving this change. As such, ensuring employees can communicate with each other –no matter where they are – is key to maintain standards. At the same time, it is no longer acceptable for different departments and offices not to share their data. Collaboration and communication are essential.

One way to keep the channels of communication open is through the hosted desktop. Providing instant access to all your business critical information, apps and software – in real-time from multiple data sources – your employees can do their jobs wherever and whenever they are; on any internet-enabled device. And, working across your organisation, the hosted desktop leads to the simplification and standardisation of business processes, so real-time collaboration and file sharing are made possible.

Find out more about how we can help you benefit from improvements in mobility, collaboration, insight and security. All for one affordable monthly payment and no upfront capital investment*.


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[1] https://www.exchangewire.com