Digital transformation is becoming necessary for businesses of all types and sizes to thrive. But it is not always a linear process and measuring progress can be tricky. So, what can you do to optimise, and keep track of success?
What is digital transformation?
Digital transformation is about using what’s available to you – including a mix of technology – to solve business problems and find new and better ways of doing things. And it’s not about any specific tech. Instead, digital transformation describes the process of transforming (the clue is in the name!) an organisation in a strategic and prioritised manner. Crucially, digital transformation recognises that the tools we use today could be outdated tomorrow. So, as well as supporting current operations, this approach also helps businesses to adapt to future challenges.
Measuring what matters
According to Gartner, in 2019 almost half of CEOs have no metrics for measuring digital business transformation. And this is worrying. How can you know what is working if you don’t measure what matters? Key performance indicators (KPIs) are essential when it comes to assessing digital transformation progress.
Some quick KPI tips
- Keep things simple. There is no point setting KPIs that will be difficult to track and understand
- Understand that you don’t have to gauge everything. Establish what matters most to your business and only set those metrics that can track against these goals
- Make sure that your KPIs relate to your business objective and can help influence and inform decision making
- Make sure you understand what digital transformation really involves. If you start your journey by looking at specific technology and simply measuring its implementation, your approach is unlikely to succeed
- Know that you don’t have to track something just because everyone else is doing so. To deliver genuine value your KPIs should be industry and organisation specific
- Digital transformation needs to be led from the top and be supported by cross-departmental collaboration. Make sure the relevant people are on board and that metrics are tracked across the business
- When tracking digital transformation KPIs, as well as looking at what is being measured, you should also look at where you are, and what you want to achieve (what is the desired business outcome). But, to make sure you don’t loose heart, be sure to measure smaller wins along the way
- Be honest about what is achievable. You might want to have all your workers functioning remotely within a year, but in some businesses, that’s just not doable
- Be sure to communicate the success of your digital transformation journey regularly with the rest of your team.
Consider the bigger picture
Finally, it’s important to understand that, when going through a period of digital change, a business may need to shift the way it does things. Indeed, when implementing digital transformation, companies often have to innovate, assess, tweak, apply and repeat. That’s why measuring success and failure matters. Luckily, the cloud provides an environment where this can be done easily without the need for a complicated setup.
Appoint Cloud Geeni as your trusted digital transformation partner
To ensure you have the technology you need to support your digital transformation objectives, use a cloud vendor like Cloud Geeni. With us, you’ll not only get access to the very best cloud server services, but you won’t have to fork out for a huge up-front investment. Instead, you pay for what you need on a subscription basis.
For more information on how we can help get your business ready for the reality of digital transformation, contact us today for an informal chat.