What’s the big deal about big data?

With advancements in tech allowing us to connect like never before, big data has become big news. The expression for collecting huge datasets which can be used to detect trends and patterns, big data comes in many shapes and sizes.

Furthermore, the global datasphere is predicted to grow from 33 zettabytes in 2018 to 175 by 2025[1]. That’s a tremendous amount of information set to be stored and shared between devices, storage systems, and data centres.

Crucially, when used correctly, this data can be used to shape your businesses for the better. And, while historically, only large companies were able to take advantage of big data, this is now changing. Not least because of the rise of Software as a Service (SaaS) and the accessibility of big data.

The accessibility of big data

For many businesses, too much data can seem like a headache. It comes in too many forms, it has to be managed (usually in many different systems), and it must be stored and handled securely.

But while once upon a time, the majority of data was stored in a plethora of different spreadsheets, today most of this information is stored in apps. This makes data easier to find, extract, cross-reference and analyse. So, the possibilities for businesses of all sizes are very exciting.

Is there too much data?

Probably. There’s no doubt that, in the rush to gather as much info as possible about our customers, we have all been guilty of collecting data for the sake of it. However, with the advent of the GDPR, organisations everywhere must take another look at the data they hold.

You want data that can give you a valuable insight into your customers and the market you operate in. Data that can help you to drive growth and which adds value to the business. You must establish what you have, how you store it, and what you intend to use it for.

Using big data

There is no point hoarding data that you never use. So make sure you get to know your data, and what it can do for you.

For example, you could look at the products/services your customers are buying and use that information to spot any patterns. Armed with this information you could then create targeted ads tailored to each customer and their buying behaviour.

Put big data at the heart of your business

Data is no longer an IT resource. It should be used by every part of the business. For example, you can use big data to:

  • Improve decision making. Uncover trends and insights and capitalise on these to drive business growth
  • Improve visibility. By deploying big data via the cloud, you can make sure everyone has access to the most up-to-date information and improve communications and visibility between different departments
  • Improve accuracy. Big data provides a complete view which helps reduce the risk of uninformed decisions
  • Save time. Algorithms can be used to help find the right information quickly and easily. So what would have been painstaking work, can be done in a matter of minutes.

What’s more, with access from anywhere – including via mobile devices – your people can retrieve such insights, as and when they need them.

Find out more about how our cloud-based services can harness big data to help your business become more competitive and more productive. All while saving you money.

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[1] Data Age 2025. The Digitization of the World. An IDC White Paper. 2018